Assessing Suitability

Will it get us to where we want to be in the future?

Suitability measures how well a strategic option provides a good fit between your organization and its environment, now and in the future. To assess the suitability of an option, ask yourself questions such as:

• Will it get us to where we want to be in the future?
• Does it achieve the right balance between what we are good at and what the market wants?
• How will it impact on the organization?

Each option that passes the suitability test should then be considered for its acceptability and feasibility.

ACTION POINT: Remember that your strategy is based on assumptions that will inevitably be refined during the implementation process, so don't waste time drilling down to detailed implications of every eventuality.