Generating Alternatives

Creative conflict is essential to the generation of alternatives, but it should never be personal or divisive.

Energize your team so that they will work hard to identify creative solutions. Creative conflict is essential to the generation of alternatives, but it should never be personal or divisive. Promote team participation during your brainstorming sessions by employing the following tactics:

Encourage open, candid dialogue by making it clear tat the outset that the final outcome is not predetermined and that everyone’s input will be valued.

Suggest that people try to think outside of their individual or departmental roles. They should focus on what’s best for the group, using all of the available information.

Provide closure at the end of every meeting by assigning tasks and deadlines so people are accountable for moving the process forward.

Recognize and thank people who share their ideas and viewpoints in a positive manner—especially those who are wiling to take the risk of challenging you.

Ask team members to play devil’s advocate by researching and making a case against the preferred proposal. Ask them to explain in detail why the preferred option should not be adopted.

ACTION POINT: Create an open atmosphere for the exchange of ideas.