The need to change strategy is initiated by changes in your organization (internal triggers) or in the business environment (external triggers). External triggers include "big" events over which you organization has no control, but that can be anticipated and managed around, such as growth or decline in the economy, taxation changes, or new technology.
More specific external triggers include a new competitor in your market, your main customer no longer needing your services, or even changes in road layouts that mean that customers no longer drive past your shop.
Internal reasons to change are similarly diverse--a change of location for the business meaning old activities are more difficult or new activities are possible, for example, or the loss of an experienced member of staff.
ACTION POINT: Understand the external and internal triggers that indicate the need for change.
No comments:
Post a Comment