Setting Off

It means identifying signposts that confirm you are heading in the right direction, and making good progress on the journey.

Devising your strategy means setting the direction and scope of your organization and planning how to meet the needs of your customers over a period of years. It means identifying signposts that confirm you are heading in the right direction, and making good progress on the journey.

The following indicators can be used to see if you are on or off track:

On Track:

• Having clear destination in mind.
• Being willing to deal with the big picture.
• Knowing why you are better than your competitors.
• Feeling "on top" of leading the business to a brighter future.

Off Track:

• Being too busy with today to think about tomorrow.
• Being to quick to say why something shouldn't happen.
• Not being able to quickly give the reasons why your business exists.
• Making decisions without referring to your overall strategic direction.

ACTION POINT: Know the signposts that indicate your are on track with your strategy