Planning for Growth

A "stretch" approach, if successful, puts you in a stronger position,

In many circumstances yo may want to go further than simply "fitting" within your market, and attempt to make yourself more dominant. A "stretch" strategy is an extension of "fit," and involves making decisions and taking actions that enable you to grow, and in doing so push your competitors back or even crush them.

A "stretch" approach, if successful, puts you in a stronger position, and may perhaps mean that your organization lives longer. However, you must also weigh up that employing a "stretch" strategy means that the scale of decisions and actions you have to take will be greater, so it is likely to consume more time and resources and involve a higher level of risk than a "fit" strategy.

ACTION POINT: Identify the "stretch" decisions and actions that enable your business to grow.