The second part must be devoted to selecting the most exciting ideas and evaluating them diligently to develop solutions.
The evaluation process doesn't have to be complex, but it does have to be managed with care. Once an idea has been selected, the challenge becomes how to turn it into a solution.
One of the most common approaches suggests first identifying the appealing aspects of an idea and then listing concerns. Identifying the positives ensures that you have captured and preserved the parts of the idea that you want to save. Then address each concern, beginning with the most troubling, until the idea becomes acceptable. At this point, when the idea has been transformed into a solution, carefully summarize your conclusions and put together a specific action plan that includes the next steps to implement the results.
ACTION POINT: Winnow your brainstorming ideas down to a workable solution.
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