Making a Strategic Selection

Use techniques and structures to help you in the selection process

Effective innovators choose projects on the basis of clear ground rules. Use techniques and structures to help you in the selection process, and make sure these are flexible enough to help monitor and adapt projects over time as ideas become concrete innovations.

If a project doesn't perform, you should have mechanisms in place either to rethink it or scrap it altogether.

ACTION POINT: There are plenty of opportunities for innovation, so make sure you have some clear decision criteria to help choose the best options.