A more tightly integrated design is harder to create, narrower in focus, more fragile in use, and less flexible in responding to change.
A Formula 1 racing car, for example, is a tightly integrated design and is faster around the track than Subaru Forester, but the less tightly integrated Forester is useful for a much wider range of purposes. Nevertheless, when the competitive challenge is very high, it may be necessary to accept these costs and design in a tightly integrated response. With less challenge, it is normally better to have a bit less specialization and integration so that a broader market can be addressed.
ACTION POINT: Balance integration cost with market appeal.
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