Enlightenment and Science

...in a world of change and flux, "more of the same" is rarely the right answer. 

If new insights or ideas are not needed, deduction is sufficient.  There can be times when results are fine, when no new opportunities seem to have developed and no new risks have appeared.  Then, the logical answer to the strategy question is simply "Keep it up, do more of the same."

But in a world of change and flux, "more of the same" is rarely the right answer.  In a changing world, a good strategy must have an entrepreneurial component.  That is, it must embody some ideas or insights into new combinations of resources for dealing with new risks and opportunities. 

ACTION POINT: To generate a strategy, one must put aside the comfort and security of pure deduction and launch into the murkier waters of induction, analogy, judgment, and insight.