Always assume that your customer is smart and give them due respect:
Trust takes a long time to build, but only a second to lose. To demonstrate that you can be trusted, you need to be responsive, direct, clear, reliable and straightforward. Customers don’t like to be manipulated and don’t appreciate evasiveness. If you get caught being dishonest in any way, you’ll not only lose that customer but the ripple effect of your actions will also spread far beyond the borders of that relationship.
Always assume that your customer is smart and give them due respect: don’t play games make sure to deliver on your promises, and avoid nasty surprises.
ACTION POINT: Follow the simple rules above to gain your customers trust over time.
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