Tips for Understanding Customers Needs

Ask yourself questions like this and your understanding of customers' needs will become clearer.

When you are in non-business situations with friends or family, ask yourself what their needs are relative to your discussion. It helps you become better at identifying needs and can make you a better friend.

Think of something you bought recently. Why did you buy it? What need did you have? How did the product address it? How effective was the salesperson you bought from? Ask yourself questions like this and your understanding of customers' needs will become clearer.

ACTION POINT: Use non selling situations to develop your sense of understanding.