Asking for Feedback

if you don’t ask, you don’t learn.

You have delivered your presentation. Your customers nodded enthusiastically throughout, so your recommendations must have been right on track. Or so you think. The only way to be sure and to move to the next stage of the selling process is to ask your client for feedback. It’s time to hear from them.

Even seasoned salespeople will hesitate before asking the customer to respond to their recommendations. A lot of time went into getting to this point and the fear of rejection can be paralyzing. No matter how many times yourself that it’s not you that’s being rejected but your product or idea, it’s hard not to take it personally. But don’t make the mistake of delivering your recommendation and then saying...nothing, and just waiting to her from the customer. If you don’t ask, you don’t learn. Even if the answer may not be what you were hoping for, ask the question and move on.

ACTION POINT: Always ask.