Thursday, May 3, 2012

Attractor States

Having a clear point of view about an industry's attractor state helps one ride the wave of change with more grace.

In thinking about change it can be very helpful to use the concept of an attractor state.  An industry attractor state describes how the industry "should" work in the light of technological forces and the structure of demand.  By saying "should," the emphasis is on an evolution in the direction of efficiency--meeting the needs and demands of buyers as efficiently as possible.

Having a clear point of view about an industry's attractor state helps one ride the wave of change with more grace.  At attractor state provides a sense of direction for the future evolution of an industry.  There is no guarantee that this state will come to be, but it does represent a gravity like pull.  The critical distinction between an attractor state and many corporate "visions" is that the attractor state is based on overall efficiency rather than a single company's desire to capture more of the pie.

ACTION POINT: How is your industry moving toward meeting the needs and demands of buyers as efficiently as possible?
 

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