Having a clear point of view about an industry's attractor state helps one ride the wave of change with more grace.
Having a clear point of view about an industry's attractor state helps one ride the wave of change with more grace. At attractor state provides a sense of direction for the future evolution of an industry. There is no guarantee that this state will come to be, but it does represent a gravity like pull. The critical distinction between an attractor state and many corporate "visions" is that the attractor state is based on overall efficiency rather than a single company's desire to capture more of the pie.
ACTION POINT: How is your industry moving toward meeting the needs and demands of buyers as efficiently as possible?
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