Incumbent Response

They tend to fall in numerous patterns of incumbent inertia.

This guidepost points to the importance of understanding the structure of incumbent responses to a wave of change.  In general, we expect incumbent firms to resist a transition that threatens to undermine the complex skills and valuable positions they have accumulated per time.   They tend to fall in numerous patterns of incumbent inertia.

In business, inertia is an organization's unwillingness or inability to adapt to changing circumstances.  Even with change programs running at full throttle, it can take many years to alter a large company's basic functioning. 

ACTION POINT:  Avoid inertia and adopt a willingness and ability to change when circumstances do.