Activating Audience Self Persuasion

What is audience self-persuasion?

In mastering the art and science of persuasion, you have a wide range of strategies at your disposal..  These include establishing your credibility, understanding your audience, and capturing listeners' minds and hearts-- as well as overcoming resistance and activating persuasion triggers.  But there's another even more powerful technique: audience self-persuasion.

What is audience self-persuasion?  It's a process in which you actively involve listeners in discovering the logic of your argument--in effect, getting them to persuade themselves. Persuaders use the following three techniques to transform listeners from passive recipients of a pitch to active participants in a dialogue:

Visualization

Questioning

Active listening

ACTION POINT: Use the strategies above as well as visualization, questioning and active listening to master the art and science of persuasion.