Analogies also help people understand and therefore accept a new idea.
Analogies—comparisons between certain characteristics of things that otherwise are unalike—enable you to relate a new idea to one that’s already familiar to your audience. Analogies engender feelings of familiarity, which many people find reassuring. Analogies also help people understand and therefore accept a new idea.
Incongruous analogies and those that use humor are even more memorable. For example, when Benjamin Franklin once said, "Fish and visitors start to smell in three days," he delivered a vivid message of why people tire of visitors who outstay their welcome.
ACTION POINT: Use analogies to leave memorable impressions on your audience
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment