Developing an Invention

many innovations come a long way from the initial idea before they become successful.

Innovation is about ideas, but it is also about putting them into practice. While the inventor is a popular figure in marketing campaigns, in fact, many innovations come a long way from the initial idea before they become successful.

Your creativity may be an essential starting point, but your task as a manager is to direct it to areas of your organization where it will be actively useful.

ACTION POINT: Direct new ideas into the organization where they will have the biggest impact.