Structuring the Process

All of these procedures require resources...

Managing an innovation through this process requires a well-defined structure, especially if you want to repeat the process and keep on generating and implementing new products, services, and processes.

Not only must you establish each stage of the journey in detail, and provide a support structure to make sure your idea continues to progress, but you must also establish procedures for reviewing the project at each stage -- and sometimes in between stages -- to ensure that it remains on track and is still worth further investment.

All of these procedures require resources, and your plan should include providing money, materials, and trained personnel to make innovations projects progress.

ACTION POINT: Use process and procedure to establish a structure for innovation.