Harnessing Creativity

Listening to customers to find out what innovations they want.


Creativity can often go off track. Some indicators of which track creativity may be on are:

Off Track:

• Failing to implement good ideas.
• Creating new technologies without first ensuring they will be beneficial.
• Missing out on breakthrough innovations not yet conceived.
• Neglecting ideas from outside the organization.
• Focusing on technology and missing out on innovations.

On Track:

• Supporting creativity across the organization.
• Investing in research and development.
• Listening to customers to find out what innovations they want.
• Building a strong internal innovation infrastructure.
• Using technology to solve product, process, and service problems

ACTION POINT: Look for the guideposts to stay on track with innovation.