Defining Your Innovation

A number of journeys can be taken, not just along the four main directions, but in combination.

The compass defines the "innovation space" your organization needs to explore to help move it forward. A number of journeys can be taken, not just along the four main directions, but in combination.

For example, you could introduce a new product that opens up a new market, as Nintendo did with the Wii and the DS, targeting people who had never played computer games before. Or you could apply a radical procedure as McDonald's did opening up the fast food market by applying lessons form Henry Ford's mass production process innovation in car making.

ACTION POINT: Look in all directions for innovation opportunities.