Innovating Internally

it is just as important to have a strategy inside the organization,

An overall innovation strategy matters if you are competing with other organizations in the marketplace. But it is just as important to have a strategy inside the organization, to help prioritize changes you make to the ways you do things -- or process innovation.

This will help you to avoid a situation where you spend your energy improving irrelevant details while leaving the really important changes undone -- a bit like rearranging the deck chairs on the Titanic.

ACTION POINT: Look internally for innovations that really matter to your business.