Strategic Lines

Strategy cannot be a useful concept if it is a synonym for success. 

"Strategy is never quitting until you win."  This sort of mishmash of pop culture, motivational slogans, and business buzz speak is, unfortunately, increasingly common.  It short circuits real inventiveness and fails to distinguish among different senior-level management tasks and virtues.

Strategy cannot be a useful concept if it is a synonym for success.  Nor can it be a useful tool if it is confused with ambition, determination, inspirational leadership, and innovation.   Ambition is drive and zeal to excel.  Determination is commitment and grit.  Innovation is the discovery and engineering of new ways to do things.  Inspirational leadership motivates people to sacrifice for their own and the common good.    Strategy, responsive to innovation and ambition, selects the path, identifying how, why, and where leadership and determination are to be applied.

ACTION POINT: Identify the path and how, why and where to apply leadership.