Coherent Action

Strategy is about action, about doing something.

Many people call the guiding policy "the strategy" and stop there.  This is a mistake.  Strategy is about action, about doing something.  The kernel of a strategy must contain action.  It does not need to point to all the actions that will be taken as events unfold, but there must be enough clarity about action to bring concepts down to earth. To have punch, actions should coordinate and build upon one another, focusing organizational energy.

ACTION POINT: Have a bias toward action.