The Guiding Policy III

 Good strategy is not just "what" you are trying to do. 

Many people use the term "strategy" for what we are calling the "guiding policy."  Defining a strategy as just a broad guiding policy is a mistake.  Without a diagnosis, one cannot evaluate alternative guiding policies.

Without working through to at least the first round of action one cannot be sure that the guiding policy can be implemented.  Good strategy is not just "what" you are trying to do.  It is also "why" and "how" you are doing it.

ACTION POINT: Understand the "why" and "how" of what you are trying to accomplish.