Coordination

Strategic coordination, or coherence, is not ad hoc mutual adjustment.

A strategy coordinates action to address a specific challenge.  The idea that coordination, by itself, can be a source of advantage is a very deep principle.  It is often under appreciated because people tend to think of coordination in terms of continuing mutual adjustments among agents.

Strategic coordination, or coherence, is not ad hoc mutual adjustment.  It is coherence imposed on a system by policy and design.  More specifically, design is the engineering of fit among parts, specifying how actions and resources will be combined.

ACTION POINT: Coordinate your actions to accomplish your strategy.