Subtlety arrives when you realize that costs vary with product and application and that buyers differ in their locations, knowledge, tastes, and other characteristics. Thus, most advantages will extend only so far.
For instance Whole Foods has an advantage over Albertsons supermarkets only for certain products and only among grocery shoppers with good incomes who place a high value on organic and natural foods.
ACTION POINT: Identify the market's that place value on your competitive advantage.
ACTION POINT: Identify the market's that place value on your competitive advantage.
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