Healthy Growth

It normally shows up as a gain in market share that is simultaneous with a superior rate of profit.

Healthy growth is not engineered. It is the outcome of growing demand for special capabilities or of expanded or extended capabilities.  It is the outcome of a firm having superior products and skills.  It is the reward for successful innovation, cleverness, efficiency, and creativity.

This kind of growth is not just an industry phenomenon.  It normally shows up as a gain in market share that is simultaneous with a superior rate of profit.

ACTION POINT: Focus on superior skills, cleverness, efficiency and creativity.