Receptivity - an audience’s openness to a persuader and his or her ideas.
Audiences differ in what they know about your proposal or idea, how interested they are in what you have to say, and how strongly they support your views—all of which influence their receptivity. To analyze audience receptivity, take these actions:
Monitor reactions. Look for signs of openness or resistance to you or your ideas in e-mails and other formal or informal communication from you intended listeners.
Assess body language. Notice your listeners’ tone of voice and body language during casual conversations and other brief, informal exchanges. Does your intended audience seem interested in your ideas? Distracted by other concerns? Skeptical?
Talk with others. Identify key influencers and other individuals who have a finger on the pulse of your audience’s moods and expectations regarding important upcoming developments in the company. Ask these individuals for their thoughts about your listener’s likely receptivity to your idea. Ask them what they and the key decision makers and stakeholders value and care bout most, as well as what benefits they see in your idea.
ACTION POINT: Monitor reactions, identify body language and get input from others to best understand your audience.
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