Demonstrating your Expertise II

To build or strengthen your expertise, consider the following guidelines:


Master the terminology. Demonstrate that you know the verbal shorthand used by the people in your5 audience. During meetings, industry conferences, and other business gatherings, listen closely for buzzwords. Make sure you understand their meaning—and use them appropriately in your business communications.


Don’t hide your credentials. If appropriate, let people know about any advanced degrees you’ve earned. For example, a personal trainer who is launching a line of nutritional supplements would want to advertise her degree in nutrition along with her credentials as a licensed physical therapist. Note, though, that in some organizations, publicizing academic credentials is considered bad form. Doing so might hurt your credibility if your colleagues firmly believe that it’s a person’s ideas that count, and not her degrees. If this describes your company’s culture, think of all your relevant experience and knowledge that inform and support your idea. Then relate that experience and knowledge at appropriate opportunities to those with any influence or stake in your proposal.


Hire independent authorities. Retain the services of an industry consultant or recognized outside expert to advocate your position. The authority’s credibility will augment your own.


Gather endorsements. Publicize accolades you’ve won for work related to your proposal, such as e-mails or letters of praise from satisfied customers, superiors, and peers. Be diplomatic in your self-promotion to avoid appearing arrogant or boastful and thus undermining support.


ACTION POINT: By establishing your trustworthiness and expertise, you build the credibility you need to get your audience’s attention and interest.