The essence of your idea: what makes your idea unique and better than alternative or competing proposals, and how it will benefit your intended audience.
Think about which benefits your audience would value most. Then develop a unique value proposition for your proposal by asking these questions:
What benefits does my proposal provide? What will my audience members gain? What will they avoid losing?
What evidence shows that these benefits are real? Are there compelling and credible testimonials, examples, statistics, and graphical representations available?
What makes my proposal unique? What’s different and unusual about my idea? Why should my audience accept my proposal and not others’?
ACTION POINT: Spotlight the unique advantages of your proposition to convince listeners that your idea merits their serious consideration.
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