...you need to win your listeners' mind and their hearts.
Reason and emotions play major roles in the way people make business decisions. To persuade others, you thus need to win your listeners' mind and their hearts. In this series, we focus on appealing to your audience members' minds. You can do this in several ways:
The way you structure your presentation
The evidence you provide to back up your proposal
The benefits of your idea that you emphasize
The words you use
How do you decide what to say first, second, and so on in making a persuasive proposal? Sometimes your assessment of your audience's receptivity will influence the structure you select. At other times, your subject matter will suggest the appropriate structure. And you might decide to use one structure to present your case to one audience (for example, a receptive group) and another to present the same case to another audience (such as a skeptical audience).
ACTION POINT: Consider how your subject matter best matches your audience's receptivity for your presentations.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment