Provide reassurance that the future, under the new strategy, will be better than the present.
- Provide information. Give detailed reasons for why the change needs to happen, and encourage question of the situation.
- Encourage involvement. Where possible, involve individuals in the development your strategy -- they are more likely to accept it if they have played a part in its creation.
- Engineer the situation. Create a "crisis" to encourage closer teamwork -- in crisis people usually stop silly arguments and work together on the main task.
- Provide training. Offer training and coaching where appropriate, so that all individuals are confident in any new roles they have to perform.
- Work with the group. Provide facilitation where group resistance is a problem, and work individually with members of the group.
- Tackle fear. Provide reassurance that the future, under the new strategy, will be better than the present.
ACTION POINT: Overcome the fear of change through involvement, training, teamwork and information.
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