Understanding the creative process helps you to develop it in your organization.
Creative problem-solving is a process psychologists have studied for years. There are four stages:
- Recognition: realizing you have a problem to solve.
- Exploration: examining different potential solutions. These may be obvious answers, or they may be tough, complex ideas that develop over time.
- Insight: the moment of connection, when an answer comes to you that you feel will resolve the problem.
- Validation: further examination of the idea as it is implemented to make sure it really is the solution.
In a business context, review and analysis should follow validation, to ensure the problem is solved. If not the cycle repeats until an answer emerges.
ACTION POINT: Creative problem solving is a skill like any other. Provide training to your employees and make sure they obtain experience in finding and solving problems.
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