Managing Implementation

many activities can be done in parallel...

A sequential process, however, risks missing out on key knowledge inputs form different groups, and it fails to take account of uncertainties that might emerge as you go through the project. It is also a slow process, since things cannot move to the next stage until they have completed the previous one.

In practice, many activities can be done in parallel and with interaction between different functional groups working concurrently.

ACTION POINT: Allow for flexibility in managing your innovation process.