Maximizing your Chances

It makes sense to allow more time and resources to promote a radial change

Three factors determine the speed at which an innovation diffuses: the nature of the innovation (radical innovations are adopted more slowly than small ones), the characteristics of the adopter (some communities are more receptive to change), and the personality of the innovator.

It makes sense to allow more time and resources to promote a radial change in a conservative community than small change in a flexible workforce.

ACTION POINT: When introducing innovation, understand the nature, characteristics of those that will be affected and the personality of the innovator.