Decisive Action for an Uncertain Economy

Going forward, distributors must strive for a predictive and proactive posture.

Even as the U.S. economy gradually emerges from the throes of the worst economic crisis since the Great Depression, many wholesaler-distributors continue to struggle financially.  Tremendous volatility, uncertainty, and unpredictability characterize the economic environment and will likely remain the core characteristics for some time to come.

Going forward, distributors must strive for a predictive and proactive posture.  The worst of the crisis may (or may not) be over--either way, now is not the time for complacency.

ACTION POINT: Avoid complacency and recognize the volatility, uncertainty and unpredictability of the times.