Concentration

If resources were not limited, there would be no need to select one objective over another.  

Returns to concentration arise when focusing efforts on fewer, or more limited, objectives generates larger payoffs.  These gains flow from combinations of constraints and threshold effects.  If resources were not limited, there would be no need to select one objective over another.  

If rivals could easily see our moves and quickly mobilize responses, we would gain little from concentrating on temporary weaknesses.  If senior leadership did not have limited cognition, they would gain nothing from concentrating their attention on a few priorities.

ACTION POINT: What are the few priorities that should gain the most concentration?