One of a leader's most powerful tools is the creation of a good proximate objective--one that is close enough at hand to be feasible. A proximate objective names a target that the organization can reasonably be expected to hit, even overwhelm.
For example, President Kennedy's call for the United States to place a man on the moon by the end of the 1960's is often held out as a bold push into the unknown. Along with Martin Luther King Jr.'s "I have a Dream" speech, it has become almost a required reference in any of today's "how to be a charismatic leader" manuals extolling the magical virtues of vision and audacious goals. Actually, however, landing on the moon was a carefully chosen proximate objective.
ACTION POINT: Select targets that the organization can reasonably be expected to hit and overwhelm.
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