Each guidepost is an observation or way of thinking the seems to warrant attention.
The first guidepost marks an industry transition induced by escalating fixed costs. The second calls out a transition by deregulation. The third highlights predictable biases in forecasting. A fourth marks the need to properly assess incumbent response to change. And the fifth guidepost is the concept of an attractor state.
ACTION POINT: Are any of the guideposts apparent in your industry?
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