Wednesday, July 1, 2009

How to Craft a Vision

...vision doesn't need to be brilliant or innovative

A vision is a mind-picture of your hoped-for end result: what it will look like, how it will function, what it will produce, and how things will be changed by it. A simple, clear, and enduring vision of a better future is a leader's most important motivational tool; you'll refer to it time and again, explaining its benefits and relevance to various audiences as you work to keep them on board. The result of broad-based strategic thinking about the company's most key constituencies and a willingness to take calculated risks, a vision doesn't need to be brilliant or innovative. In fact, some of the best can seem mundane.

In the professional world, the word vision has been confused with other important concepts, such as mission statement, strategic objective, or slogans. But a vision, though related to these other concepts, over arches them and gives them meaning.

ACTION POINT: Picture your desired result when crafting a vision.

1 comment:

leslie said...

I participated in a seminar by Lou Tice a long time ago, but his message still rings true. He said we need to focus on the outcome we want ... to visualize the desired result - whether we are kicking a football or talking to our kids or talking with co-workers. I taught myself to say, "The next time I will do this ..." which takes the focus off of what was done wrong and gets the gray matter wrapped around the desired result. It works!!!!