Communicating Effectively

...it is important to spend time identifying the key information that you must communciate yourself.

One way to ease concern and guide your team is to have an effective communication plan. This is a set of "instructions" for exactly how you will disseminate information about your strategy and its implementation to all relevant parties. It can be difficult to keep everyone happy all of the time, but one thing that you must always bear in mind is that what your team members will object to most is hearing important news that affects them personally from others (and even worse through the media).

This doesn't mean you have to (or should) do all of the communicating personally, but it is important to spend time identifying the key information that you must communicate yourself. In addition identify the most important things to be communicated in person, by you or another member of the team. Other less important things can be communicated in other ways, such as by memo or email.

ACTION POINT: Communicate, over communicate when necessary.