Keep an open mind and don't become overconfident in your knowledge of the business and the marketplace
- Fall or growth in sales
- Changes in the buying behavior of clients
- Media reports of macroeconomic change
- Changes in ease of staff recruitment
- Growth or contraction of competitors
- Shifts in regulation or government policy
- Changes in your supply change
- Fall or growth in profits.
ACTION POINT: Be aware of the vital signals that could indicate the need to change.
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