Following Through

Here are some ways you can surprise your customers with your level of commitment:

When you follow through, you do more than you need to. Here are some ways you can surprise your customers with your level of commitment:

• Regularly check how things are progressing internally, and communicate effectively to everybody involved on a day-to-day basis.
• Send your customers a list of follow-up activities and deliverables', including dates; make sure you meet them consistently.
• Let your customer know well in advance if for some reason you can't meet a deliverable.
• Send emails updated your customers requesting a response. This instills confidence that you have their interests in mind all the time.

ACTION POINT: Surprise your customers by following through.