Understanding the Benefits

Those species that do not adapt and change to cope with an alter environment simply die out.

In Charles Darwin's famous theory of evolution, survival depends on an ability to change. Those species that do not adapt and change to cope with an alter environment simply die out. The same can be said to be true of business organizations as well.

If you do not change what you create and offer the world (your products and services), you run the risk of being pushed aside by organizations that do. And if you want your businesses to grow, you are unlikely to achieve this if you do not offer new products and services in new ways. This survival idea may be obvious in a competitive business world--but it is just as important in nonprofit organizations and public services.

ACTION POINT: Innovation is a matter of survival.