Incremental Innovation

This is not a one-time act, but the result of incremental improvement.

Most things you might buy in the supermarket are not "new to the world" products, but improvements and extensions of existing products.

In service industries such as hotels and catering, innovation is about "doing what we do better" -- improving the level and quality of service around a basic formula. In manufacturing, most innovation is about improving the way processes work -- fix bugs in the system, improving efficiency, quality, safety, and, importantly, reducing cost. This is not a one-time act, but the result of incremental improvement.

ACTION POINT: Look for ways of improving services, processes and fixing bugs.