The Sales Profession

The true craftsman will master those fundamentals and accent them with their own unique style.

Selling is a craft. Craftsmanship in selling is a satisfying and rewarding profession. Like every craft there are fundamental skills that are required. The true craftsman will master those fundamentals and accent them with their own unique style. The fundamentals of the the professional salesman consist of:

• Building meaningful relationships
• Understanding the needs of your customers
• Making recommendations using features and benefits
• Resolving objections and closing the sale
• Following through and obtaining the next sale

ACTION POINT: Study and master the craft of selling.