Innovating Radically

Radical changes in products, services, and processes don't happen every day...

Doing what we do better will get us a long way -- but from time to time something comes along that changes the whole nature of a business or market, offering a great leap forward. This is known as radical innovation. Radical changes in products, services, and processes don't happen every day, and it takes a long time for them to be perfected, but they do have a big impact.

Significant examples include electric power, cars and railroads, the Internet, and self service shopping.

ACTION POINT: Encourage high involvement, everyone is creative -- make sure you are tapping into this rich resource by asking employees for their suggestions to improve what your organization is trying to achieve.