His innovative spark changed the world we live in today.
Steve Jobs recent resignation marked the end of one of the most inspiring careers in business history. Some people will impact an industry, Steve Jobs revolutionized several, computing, telecommunications, music and movies. His innovative spark changed the world we live in today.
Research identified 7 principles that were central to Steve Jobs and Apples success. They are:
1. Do what you love -"Life is too short for living someone elses dream"
2. Put a dent in the Universe - In the 70's when computers were only in the hands of a few hobbyist's, Jobs had the vision of computer in the hands of everyday people. The Mac was born.
3. Connect things to spark your creativity - Job's once said that "creativity is connected things." People with a broad set of life experiences can often see things that others miss.
4. Say no to 1,000 things - Steve Jobs was proud of what Apple does, but he is also proud of what Apple chose not to do. Job's said innovation comes from "saying no to 1,000 things. This speaks to simplicity. Simplicity is the elimination of clutter. There is only one button on a Ipod, Iphone, and Ipad for a reason. It's simple.
5. Create insanely different experiences - Jobs created many product innovations but he also innovated around the customer service experience. The Apple store concept was not about moving boxes but about enriching peoples lives. As a result Apple stores make more money per square foot than any other retailer and they are packed morning to night.
6. Master the message - Great ideas are nothing if they can't be communicated. Steve Jobs is the world's greatest corporate storyteller. His presentations informed, educated, inspired and entertained. Steve Jobs thought visually, his presentation slides used very few words. People remember information better when it's presented with words and pictures.
7. Sell dreams, not products - Steve Jobs captured our imagination because he really understood his customer. Your customers don't care about your product, they care about themselves, their hopes, their ambitions. If you help your customers reach their dreams, you'll win them over.
ACTION POINT: Get your Apple on.
3. Connect things to spark your creativity - Job's once said that "creativity is connected things." People with a broad set of life experiences can often see things that others miss.
4. Say no to 1,000 things - Steve Jobs was proud of what Apple does, but he is also proud of what Apple chose not to do. Job's said innovation comes from "saying no to 1,000 things. This speaks to simplicity. Simplicity is the elimination of clutter. There is only one button on a Ipod, Iphone, and Ipad for a reason. It's simple.
5. Create insanely different experiences - Jobs created many product innovations but he also innovated around the customer service experience. The Apple store concept was not about moving boxes but about enriching peoples lives. As a result Apple stores make more money per square foot than any other retailer and they are packed morning to night.
6. Master the message - Great ideas are nothing if they can't be communicated. Steve Jobs is the world's greatest corporate storyteller. His presentations informed, educated, inspired and entertained. Steve Jobs thought visually, his presentation slides used very few words. People remember information better when it's presented with words and pictures.
7. Sell dreams, not products - Steve Jobs captured our imagination because he really understood his customer. Your customers don't care about your product, they care about themselves, their hopes, their ambitions. If you help your customers reach their dreams, you'll win them over.
ACTION POINT: Get your Apple on.
1 comment:
As someone once said to the man: "I think humans are essentially defined by our ability to create meaning through stories. Your hardware and software allow anyone with a decent job and a vision to tell a story more powerfully than a whole Hollywood studio could on the day I was born.
"
He has amplified human creativity on earth, and there is nothing more important.
I will get my Apple on. :)
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