Covering all the Angles

Decisions will not get made on the basis of personality and passion alone...

Making a compelling business case is at the heart of innovation. Decisions will not get made on the basis of personality and passion alone -- you need to be able to convince decision-makers to spend resources on a project that will work.

Is there a market, will the technology work, can you protect the idea, what will it cost, and what are the likely benefits? Showing that you have thought the project through and have answers to any difficult questions they might throw at you will enhance your chances off a successful pitch.

ACTION POINT: Understand the business case for any innovation being considered.