Reviewing the System

Not every new idea finds a home...

When you have gotten as far as a working model, or a prototype of the new service or process, you need to make sure people will actually adopt it. Not every new idea finds a home, and the challenge at this stage in the process is making sure you can get sufficient uptake to make a difference.

If you are really going to make this an innovation system -- one that delivers a steady stream of new products, processes, and services--you need to make sure you learn from your mistakes and modify the system so you can do it better the next time.

ACTION POINT: Look for the lessons in the mistakes you make in the innovation process.